long dresses mermaid style Long Black Mermaid Prom Dress with Embroidered Flowers Black / 6

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Co-founded with partner, George Augusto in 2015, this LA-cool girl collection of dresses, handbags and footwear insists upon the notion that fashion shouldnt just empower women it should be accessible, too.At heart of STAUD is design, think: scrupulous attention to detail, a natural opposition tothe typical, and a feminine aura thats equal parts seductive and self-governing with the principle belief that fashion is a never-ending pursuit of style.

Perfect for a range of occasions, from holiday parties to a night out on the town, and even for ringing in the New Year